Negative media and false positives

Negative media and false positives

Negative media screening is more likely to produce false positives than false negatives. Although bronID reads and understands the context of the text and analyses whether the screened individual or organisation is actually involved in the negative act, rather than being indirectly associated with it, the screening may still return a summarised result indicating that the organisation is involved in a negative context, depending on the content of the negative media. For example, an individual or organisation mentioned in a case involving money laundering or fraud might be flagged for negative media coverage despite not being the subject of the allegations themselves but merely associated with the case.

How to resolve a negative media match?

A negative media match simply indicates that there is a negative media context regarding the screened individual or organisation. Although highly accurate, it is not a conclusive verdict that tells you with 100% certainty to what extent the screened individual was the subject of the allegations themselves.

In such cases, bronID will provide a detailed list of articles where you can check for more information and conduct a more thorough analysis to investigate further.

Results may differ

Due to the dynamic nature of negative media, results can slightly vary from one screening to another. This is because new data sources, press releases, or public articles may be released on the subject, potentially changing the context.

As bronID automatically summarises the results, even a slight difference in the input may affect the summary output. While most screenings will return  similar results, please keep in mind that both the context and the summary may change due to the dynamic nature of negative media and the summarisation mechanisms that bronID employs.